Rooted in Community: Simply Crafted’s Commitment to People and the Planet
- Lucas Stead
- 8 hours ago
- 2 min read
At Simply Crafted, we know that true wellness extends far beyond the products we formulate. It encompasses the health of our neighborhoods, the vibrancy of our local culture, and the longevity of the environment that makes botanical wellness possible.
As a family-operated business, our philosophy is simple: we want to leave our community and our planet better than we found them. This pillar of our Hub is dedicated to transparency regarding our local footprint, our partnerships, and the steps we are taking toward a more sustainable future.
Growing in the Heart of Northeast Minneapolis
Our identity is deeply tied to the creative, industrious energy of Northeast Minneapolis. This neighborhood isn't just where we operate; it is the community that has supported our growth and inspired our approach to business.
We believe that a thriving local economy requires active participation. That is why we are proud members of the Minneapolis Chamber of Commerce, working alongside other business owners to foster a strong, resilient commercial landscape in the Twin Cities.
Beyond commerce, Northeast Minneapolis is defined by its vibrant arts scene. Through our involvement with the Northeast Minneapolis Arts Association (NEMAA), we are committed to supporting the creators, artists, and visionaries who give our neighborhood its distinct, modern industrial soul. Whether through local events or showcasing regional talent, integrating the arts into our brand DNA is a priority.
Responsible Operations: From Retail to Warehouse
As we scale our operations—bridging our retail presence in Minnesota with our dedicated warehouse and fulfillment center in Hudson, Wisconsin—we are acutely aware of our operational footprint.
Managing our own back-of-house operations allows us to maintain strict quality control, but it also gives us direct oversight of our waste management, energy use, and shipping efficiencies. By keeping our core operations tightly knit across the border, we reduce unnecessary freight emissions and maintain a hands-on approach to building a sustainable supply chain.
Our Pledge to the Planet
The botanicals and cannabinoids we utilize are gifts from the earth, and we have a responsibility to protect the soil and ecosystems that yield them. Sustainability is not a destination, but an ongoing process of improvement.
Here is how we are taking action:
Sustainable Sourcing: We partner with cultivators who prioritize regenerative farming practices, ensuring that the soil remains nutrient-rich and free from harmful pesticides.
Conscious Packaging: We are continuously evaluating our packaging materials to transition toward more recyclable, biodegradable, and low-impact options without compromising product safety or compliance.
Giving Back: We are actively aligning our business model with broader environmental initiatives, including our dedicated interest in joining 1% for the Planet. This commitment ensures that a portion of our success goes directly back into vetted environmental organizations working to protect our natural resources.
Join Us on the Journey
Transparency is at the core of Simply Crafted. As we evolve, so will our community and sustainability initiatives. We invite you to follow along as we highlight our local partners, share updates on our environmental milestones, and continue building a brand that prioritizes both people and the planet.
