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July 2026 marks a transformative moment for our community. We are proud to announce the grand opening of Marvin’s Garden, our new recreational cannabis dispensary located at 726 Central Ave NE in Northeast Minneapolis. This project is the culmination of years of dedication to high-quality hemp and cannabis, and it represents a new physical home for our brand. However, as we expand our retail footprint, our commitment to the convenience and accessibility that our customers have come to expect remains our highest priority. Welcome to Marvin’s Garden Marvin’s Garden is designed to be more than just a retail storefront. It is a space built for education, exploration, and access to premium products. While we are excited to welcome you into our new home, we recognize that the traditional 'dispensary experience'—which often involves lines, wait times, and physical travel—is not always the right fit for your busy lifestyle. Convenience Without Compromise For those who prefer a streamlined experience, Simply Crafted continues to prioritize local delivery and on-demand ordering. You do not need to visit a physical store to access our full catalog. Key options for skipping the dispensary line: Local Delivery: Our in-house delivery team continues to provide fast, reliable service directly to your door. DoorDash: We remain fully integrated with DoorDash, allowing you to browse and order your favorites through an interface you already know and trust. Understanding Purchase Limits & Regulatory Compliance As Minnesota’s cannabis market matures under the 2026 Omnibus Bill, we are operating with the highest standard of regulatory transparency. Whether you shop in-store or online, you will encounter daily purchase limits established by the Office of Cannabis Management (OCM). These limits are in place to ensure responsible consumption and market stability. Our staff and digital ordering platforms are pre-programmed to guide you through these requirements, ensuring that your selections remain compliant without adding any friction to your shopping experience. A Seamless Checkout Experience with Blaze Pay One of the biggest pain points in the legacy cannabis industry has been the reliance on cash. We are pleased to confirm that Marvin’s Garden and all Simply Crafted ordering channels utilize Blaze Pay. This integration allows for secure, digital payments, removing the need for ATM runs or carrying large amounts of cash, relying on the well known payment aggregate platform, Plaid. Blaze Pay is designed to be as simple as any other online retail transaction, offering privacy, security, and speed, whether you are picking up an order at our new NE Minneapolis site or scheduling a contactless delivery to your home. The Simply Crafted Promise Marvin’s Garden is a major milestone for us, but it is just one part of the wider Simply Crafted ecosystem. We are the same team, dedicated to the same quality, and committed to your satisfaction. We look forward to seeing you this July, whether in person at 726 Central Ave NE, or through our continued, seamless delivery and digital ordering options.

When people think about the therapeutic power of cannabis, cannabinoids like THC and CBD naturally dominate the conversation. But beneath the surface of this complex plant lies an entire universe of non-cannabinoid compounds that work quietly in the background to supercharge your wellness. While terpenes and flavonoids are finally getting their well-deserved spotlight, a lesser-known class of polyphenols is emerging as the next major frontier in cannabis science: cannabistilbenes. If you want to understand where the future of target-specific, plant-based medicine is heading, it’s time to get closely acquainted with these molecular powerhouses. What Are Cannabistilbenes? Cannabistilbenes belong to a broader class of natural polyphenolic compounds known as stilbenoids—the same family of compounds that includes resveratrol, the famous antioxidant found in red wine. However, the stilbenes produced by Cannabis sativa possess unique structural twists that set them apart. To date, researchers have identified 14 distinct stilbenes within the cannabis plant (O’Croinin et al., 2023). Chemically, every single one of these 14 compounds is categorized as a dihydrostilbenoid, meaning their central molecular bridge is hydrogenated (O’Croinin et al., 2023). Furthermore, about half of them feature a "prenylated moiety"—a structural addition that allows them to seamlessly interact with cellular membranes and proteins (O’Croinin et al., 2023). Though they are currently generating massive waves in pharmacology, they aren't entirely new to science. The foundational discovery of these molecules dates back to 1984, when researchers first isolated Cannabistilbene I and Cannabistilbene II from a Panamanian variant of cannabis (ElSohly et al., 1984). The Core Heavy Hitters: Cannabistilbene I & Canniprene While the plant produces more than a dozen of these compounds, scientific interest heavily centers around two dominant varieties: Cannabistilbene I and a unique isoprenylated bibenzyl called Canniprene (Allegrone et al., 2017). Unlike cannabinoids, which primarily target your body's CB1 and CB2 receptors, these stilbenoids bypass standard endocannabinoid pathways entirely. Instead, they hit unique enzymatic and cellular targets, offering highly specialized health benefits. 1. Elite-Level Anti-Inflammatory Power If you struggle with chronic inflammation, standard over-the-counter NSAIDs (like ibuprofen) can provide relief, but long-term use frequently comes with harsh side effects like gastric ulcers or cardiovascular strain. Cannabistilbenes offer a remarkably elegant alternative. Research demonstrates that Canniprene potently shuts down the 5-lipoxygenase (5-LO) pathway, an enzymatic system heavily responsible for producing pro-inflammatory molecules (Allegrone et al., 2017; O’Croinin et al., 2023). In fact, Canniprene's ability to inhibit 5-LO is so potent that it has been shown to outperform certain pharmaceutical asthma medications like Zileuton (Allegrone et al., 2017). Additionally, predictive modeling shows that these stilbenes selectively inhibit COX-2 (the enzyme behind pain and swelling) over COX-1 (the enzyme that protects your stomach lining) (O’Croinin et al., 2023). This highly targeted action provides deep anti-inflammatory relief without tearing up your gastrointestinal system (O’Croinin et al., 2023). 2. A Sovereign Antifungal Shield As global resistance to conventional antimicrobials rises, scientists are looking closely at natural plant defenses. Recent advanced molecular modeling revealed that Cannabistilbene I displays exceptional antifungal capabilities (Kırboğa et al., 2025). It binds aggressively to vital fungal proteins like GMP synthase and Chitin Synthase 2, halting the structural integrity of opportunistic pathogens like Candida albicans (Kırboğa et al., 2025). This positions cannabistilbenes as crucial assets for future topical and systemic antifungal therapies. 3. Superior Bioavailability & Skin Penetration A major roadblock for many natural supplements is bioavailability—it doesn't matter how great a compound is if your body can't absorb it. Fortunately, cannabistilbenes possess a brilliant pharmacokinetic profile. Recent computational screening shows that Cannabistilbene I has remarkably high permeability through human skin and excellent intestinal absorption (Kırboğa et al., 2025). Even more impressive, it shows an 81% reliability rating for crossing the blood-brain barrier (BBB) (Kırboğa et al., 2025). This indicates massive potential for future neuroprotective applications, giving it a direct pathway to defend brain cells against oxidative stress. At-A-Glance: Therapeutic Profiles of Key Cannabis Stilbenes Compound Primary Biological Mechanism Promising Health Applications Cannabistilbene I High binding affinity to GMP & Chitin Synthase 2; exceptional skin & BBB absorption Antifungal treatments, topical skincare, neuroprotective therapies Canniprene Direct inhibition of the 5-LO, mPGES-1, and COX-2 inflammatory pathways Chronic inflammatory relief, joint health, asthma/airway support Redefining the "Entourage Effect" For years, the cannabis industry defined the Entourage Effect purely as the synergy between THC and CBD, or cannabinoids and terpenes. But true whole-plant medicine goes much deeper. The presence of non-cannabinoid secondary metabolites—including these 14 dihydrostilbenoids—fundamentally changes how a plant extract performs in your body (Doumar et al., 2025). By protecting tissues from oxidative damage, clearing inflammatory pathways, and boosting cellular absorption, cannabistilbenes work in harmony with cannabinoids to elevate the therapeutic threshold of the entire plant matrix (Doumar et al., 2025). As legal restrictions ease and extraction technology advances, the focus is shifting away from isolated cannabinoids and moving toward capturing the plant’s complete molecular symphony. Cannabistilbenes are a prime example of why whole-plant, full-spectrum extracts continue to outperform isolated alternatives in clinical and real-world settings. Keep an eye on this space—while CBD laid the groundwork, science is proving that the true magic of cannabis is a team effort. References Allegrone, G., Pollastro, F., Magagnini, G., Taglialatela-Scafati, O., Seegers, J., Koeberle, A., Werz, O., & Appendino, G. (2017). The bibenzyl canniprene inhibits the production of pro-inflammatory eicosanoids and selectively accumulates in some Cannabis sativa strains. Journal of Natural Products, 80(3), 731–734. https://doi.org/10.1021/acs.jnatprod.6b01126 Cited by: 46 Doumar, H., Mostafi, H. E., Elhessni, A., Ebn Touhami, M., & Mesfioui, A. (2025). Exploring the diversity of cannabis cannabinoid and non-cannabinoid compounds and their roles in Alzheimer's disease: A review. IBRO Neuroscience Reports, 18, 96-119. https://doi.org/10.1016/j.ibneur.2024.12.011 Cited by: 7 ElSohly, H. N., Ma, G. E., Turner, C. E., & ElSohly, M. A. (1984). Constituents of Cannabis sativa, XXV. Isolation of two new dihydrostilbenes from a Panamanian variant. Journal of Natural Products, 47(3), 445-452. https://doi.org/10.1021/np50033a008 Cited by: 37 Kırboğa, K. K., Karim, A., Küçüksille, E. U., Rudrapal, M., Khan, J., Achar, R. R., Silina, E., Manturova, N., & Stupin, V. (2025). Exploring the antifungal potential of Cannabis sativa-derived stilbenoids and cannabinoids against novel targets through in silico protein interaction profiling. Frontiers in Chemistry, 12. https://doi.org/10.3389/fchem.2024.1515424 Cited by: 2 O’Croinin, C., Garcia Guerra, A., Doschak, M. R., Löbenberg, R., & Davies, N. M. (2023). Therapeutic potential and predictive pharmaceutical modeling of stilbenes in Cannabis sativa. Pharmaceutics, 15(7), 1941. https://doi.org/10.3390/pharmaceutics15071941 Cited by: 21

With the 2026 cannabis market in full swing, Minneapolis has officially moved past its "hidden gem" phase. Between the massive industry expos and the local "Silicon Valley" of THC beverages, the Twin Cities are now a premier destination for cannabis enthusiasts across the Midwest. Planning a trip to the 612? Here is your curated guide to a "High-End" weekend in Minneapolis. The Gateway: Northeast Minneapolis Start where the soul of the scene lives. Northeast (or "NE") is the historic home of our brewing culture, and it’s now the heart of the cannabis movement. Visit Us: Swing by Simply Crafted to see our latest artisan batches. Our team can help you navigate the 2026 OCM regulations and find the perfect product for your weekend. The Vibe: Grab a THC-infused seltzer at a local taproom like Modist or Indeed, where "on-site consumption" has turned beer gardens into botanical retreats. The Great Outdoors: Bde Maka Ska & Beyond Minneapolis is the City of Lakes for a reason. There is no better way to experience the "Minnesota Sweet Spot" (that perfect 5mg buzz) than on the water. The Move: Pack a cooler of Simply Crafted drinks and head to Bde Maka Ska. Rent a kayak or a paddleboard and enjoy the skyline views. Note: Remember that smoking/vaping isn't allowed on park property, but a crisp beverage is the perfect, discrete lakeside companion. The Munchie Map: Eat Like a Local Northeast isn't just for drinks. Young Joni: For world-class pizza in a vibe-heavy setting. The Food Trucks: Follow the scent of wood-fired ovens and taco grills that line the streets of the Arts District every weekend. Stay & Play Look for "Cannabis-Friendly" stays in the North Loop. Many boutique hotels are now highlighting local THC beverage selections in their minibars, ensuring your "nightcap" is local and hangover-free. Pro-Tip for Visitors: Minnesota laws are unique. You can buy 5mg drinks at many grocery and liquor stores, but for the "Full Strength" experience and the highest-quality artisan extractions, always stick to dedicated retailers like Simply Crafted. Welcome to the North Star State. Stay elevated.